LOGOWEB PRINCIPAL

About me

Life changes when you suddenly realize that you are now capable of doing something you could not do in the past.

About me

Life changes when you suddenly realize that you can do something that you could not do in the past.

Interpersonal communication is a skill we develop almost instinctively from an early age

We do so from the need to express what we feel and think.

This process is free, creative, and of great emotional connection during this first stage- until it stops being this way.

Because school comes, and with it, the moment to start presenting our ideas in the classroom. At this stage, a tactless comment from a classmate or the teacher will drive us to feel shame and the weight of social pressure, potentially leaving an imprint for life.

Then we face high school, superior education, and our first job. Along this process, we bear the baggage of our insecurities and do whatever we can to navigate social and professional interactions. Of course, there is much room for improvement, as we lack the tools to communicate effectively.

And since no one teaches us how to communicate intelligently, we do not develop the ability to influence others through words.

"Just because we can talk, we think we know how to communicate effectively."

And what happens when employees don't have the skills to communicate effectively?

  • They can cause misunderstandings, inefficiencies, or conflict inside and outside the department.
  • When making a sale, they cannot clearly explain the benefits of a product or service and therefore have trouble closing deals.
  • When interacting with clients, they cannot empathize with their needs and have difficulty connecting and offering good service.
  • Stage fright takes over their most important meetings and presentations.
  • Once they start leading teams, they cannot motivate, inspire, or move people to action.
We need our professionals to develop these skills.

The wedding speech that changed the course of my professional career

The more I spoke in public, the more I liked doing it.

Even though I work in the field of communication, I have a degree in engineering and an MBA with focus on aviation because as a teenager I dreamt of founding my own airline.

During that same time, I needed to develop my social and communicative skills to access better job opportunities and more fulfilling personal life. That is when I started taking courses in communication skills.

I can trace my crucial moment back to the day I decided to give a speech on my cousin André’s wedding in front of his 600 guests. Despite the nerves and the massive leap out of my comfort zone, I not only survived the experience but also enjoyed it enormously.

That speech sparked my curiosity and led me to find an oratory club, which provided me with a platform to grow, shine, and feel that I had finally found the right path and purpose in my life.

What I love the most about teaching these training courses

It is the very moment when people’s facial expression changes once they realize that they can do what they felt they could not do just moments before.

I slowly started teaching and understood how impactful it is to help people develop their communication skills, as it can open doors to new and better opportunities in life.

I have since experienced with awe a human process that happens in very few contexts. That is when, as a trainer, you open up and share your fears and vulnerabilities, allowing you to connect with your students’ fears and create the appropriate environment to let the magic happen.

And I know facing an audience, and opening up in front of it is challenging. Confronting our emotions during the most significant moments of our professional careers is hard. It requires learning to deal with oneself, focusing on what’s important, and breaking away from the insecurities and judgments we’ve accumulated for years. 

But life improves when we dare take that leap and realize that we can do it.

That is why I admit that even to this day, I feel moved when I witness this transformation in my students: this is the purpose that makes me get out of bed every morning feeling excited.

I want to thank you for how you managed to get every single one of us involved in the course. We all learned from it. You drew out each person’s strengths through your kindness and motivation, helping us in our day-to-day work. I found this particularly helpful due to the challenges of my position. You gave pertinent and elegantly delivered advice to each of us: I can only congratulate you! Your advice has stayed with me, and I try to apply it daily. I keep the list you gave us within sight as I believe using what you taught us helps me improve daily. I firmly believe that you teach this course in an exceptional way.
Alicia Blanes
Alicia BlanesDeputy Commercial Director, World 2 Meet
I had the luck to take a course on Public Speaking Techniques taught by Sebastián, and the results couldn’t have been better. Sebastián is a great and highly-experienced professional whose training programs are highly recommendable and effective. Thank you so much, Sebastián, for bringing your knowledge to Jumeirah and helping us put it into practice!
Esther Ovejero
Esther OvejeroDirector of Human Resources, Jumeirah Port Sóller
Sebastián is an excellent speaker and a great advisor for all of us who have to speak in public in our professional or personal lives. He has helped me on numerous occasions to get much more out of my presentations structurally and formally. His courses are an excellent and fun incentive for all those who want to make a qualitative leap in their communication skills—highly recommended.
Cristina De Andrés
Cristina De AndrésDirector of Operations, Barceló Hotel Group
Sebastián is an excellent speaker that immediately captures his audience’s attention thanks to his talent and communicative skills. I shared the stage with him and saw firsthand how extraordinarily easy it is for him to capture the audience’s interest and keep their attention. Speaking in public and communicating ideas can be terrifying for many. However, we all need to master the art of public speaking. Sebastián will make you actively want to take this exciting journey. He’s friendly, inspiring, and always willing to help you improve your communication skills.
Maïder Tomasena
Maïder TomasenaEntrepreneur
Sebastián is a talented and dynamic speaker. When teaching a training course or delivering a speech, he thoroughly prepares in advance by putting his audience’s needs first. He’s very skilled on stage, allowing him to easily connect with his audience and be highly appreciated by his clients.
John Zimmer
John ZimmerInternational Speaker and European Oratory Champion

“All things being equal, people do business with the people they know, like, and trust”

My name is Sebastián Lora

I am a communication skills specialist, trainer, author, speaker, and content creator.

I hold a degree in Industrial Engineering and an Aviation MBA.

I have more than ten years of experience in the business world and have had both commercial and management roles.

I help companies achieve better results and more business opportunities by teaching their professionals to communicate their ideas more effectively, enhancing their influence through smoother collaboration.

These are some of the achievements that make me proud.

  • I am the author of the books «Imparable» (“Unstoppable”) and «Haz que te escuchen y triunfa con tus ideas» (“How to get people to listen and make your ideas triumph”), both currently in Spanish.
  • I have collaborated with media outlets such as El Huffington Post Spain and Diario de Mallorca, and I have appeared on Televisión Española, Univisión, Forbes, and other renowned outlets.
  • My YouTube channel has more than 500,000 subscribers.
  • I am a TEDx speaker, and have shared the stage with personalities such as Tony Robbins, Ismael Cala, Andy Stalman, and César Val.

Let’s talk if you need the people in your organization to acquire the following skills:

Public speaking and rhetoric to present projects or ideas effectively, either in-person or remotely.

Clear communication to have more productive meetings and push projects forward.

Assertive communication to give constructive feedback that motivates and develops people's potential.

Empathy, active listening, and connection to gain the trust of external and internal clients.

Persuasive communication to influence others and move them to action when selling products, services, or projects.

We want the professionals within our organization to develop these skills.

This is how I can help you

For your Company

You choose the course and the format (on-site, hybrid, or 100% online) that best meets your company's or team's needs.

I have designed different customizable programs that will allow your workforce to develop their communication skills and improve performance.
+ information

For You

If you want to improve your public speaking and communication skills, you will find the following:
  • Online courses to develop your communication skills.
  • Mentoring with customized support to help you succeed with your presentations.
+ information
This is the best course I’ve attended in a long time. It is hands-on and delivers immediate results.
Álvaro Gutiérrez
Álvaro GutiérrezKey Account Manager, Orange
The best training session to reach your professional goals.
Álvaro Rodatos
Álvaro RodatosConsultant, Indra
Your work is just phenomenal. You’ve turned me into a better person.
Javier Cánovas
Javier CánovasDirector, CaixaBank
Sebastián has a gift for communication. Confident and friendly, he effectively conveys information that helps us grow. He doesn’t speak for your benefit. He speaks directly to you and embodies his beliefs. Learning from Sebastian is doubtlessly enriching.
Tobias Rodrigues
Tobias RodriguesCorporate Trainer

Fun facts about me

  • In Spain, people hardly ever guess where I am from because I don't have an identifiable accent. I was born in the Dominican Republic and moved to Spain in 2004, but when I got my first job in Spain, Spaniards struggled to understand me, and I found myself repeating things over and over again. Out of survival, I had to adapt the way I spoke.
  • Even though I left Engineering behind to dedicate my life to Communication, I am still very Cartesian in the way I think.
  • The book I've read the most is "How to win friends and influence people" by Dale Carnegie. The book that made me laugh the hardest was "The ultimate hitchhiker's Guide to the Galaxy" by Douglas Adams.
  • I add Tabasco hot sauce to every one of my three daily meals.
  • I stopped having hobbies when I became professionally interested in public speaking. However, I am trying to play tennis again, and I love it. I am very competitive, but I hardly ever win.
  • In Spain, people hardly ever guess where I am from because I don't have an identifiable accent. I was born in the Dominican Republic and moved to Spain in 2004, but when I got my first job in Spain, Spaniards struggled to understand me, and I found myself repeating things over and over again. Out of survival, I had to adapt the way I spoke.
  • Even though I left Engineering behind to dedicate my life to Communication, I am still very Cartesian in the way I think.
  • The book I've read the most is "How to win friends and influence people" by Dale Carnegie. The book that made me laugh the hardest was "The ultimate hitchhiker's Guide to the Galaxy" by Douglas Adams.
  • I add Tabasco hot sauce to every one of my three daily meals.
  • I stopped having hobbies when I became professionally interested in public speaking. However, I am trying to play tennis again, and I love it. I am very competitive, but I hardly ever win.

5 fatal mistakes in your communication that are costing you and your company a fortune and how to remedy them in 48 hours + Free toolkit with 5 proven tactics to sell your projects and ideas to your boss, colleagues, and clients

Watch the free class!

«IMPARABLE» (“Unstoppable”), the book.

In “Unstoppable” I provide a hands-on In “Unstoppable”, I provide a hands-on system that will allow you to design your professional growth path, enabling you to identify and make the most of the opportunities out there both in times of bonanza and, more specifically, in times of crisis.

More specifically, I will guide you so that you acquire the three fundamental pillars through real stories, specific advice, and hands-on exercises.

These are the three pillars:

  1. The value you add.

  2. Your social skills.

  3. Your persuasion capability.

«This is a handbook to be read repeatedly by all those leaders in organizations looking for a true transformation. It is accurate, clear, effective, hands-on, and detailed when providing all the necessary tools to become a truly Unstoppable leader!»

Sebastián Torres – Project Leader at SpaceX

«This book provides a comprehensive step-by-step guide to maximize your professional performance whether you work in the corporate world or are self-employed. What I liked the most was the combination of best practices and personal stories, hands-on exercises to improve your performance, and stories to imprint in your memory.»

Jack Vincent – Sales coach, speaker, and organizer of TEDx events-

Buy the book

«Haz que te escuchen y triunfa con tus ideas» (“How to get people to listen and make your ideas triumph”), the book.

Inspire others with your ideas (to ensure they find them as interesting as you do). Become a more persuasive person (to connect better with people and gain their trust). Make sure your message triumphs over others (so that it remains in your audience’s memory for longer).

With a rating of 4,9/5 on Amazon, these are some of the reviews by readers (you can check them yourself on Amazon.es):

«This is a wonderful book for whoever wants to improve their communication or persuasion skills. It is entertaining and instructive but mostly hands-on because you feel like you can apply the advice it gives you. It is particularly recommendable for teachers, salespeople, directors, team coordinators, or anyone interested in communication.»

«This book is great for making sure that your presentations are spot-on. It is wonderfully explained and easy to read, very entertaining, and helps you convey your ideas clearly and orderly.»

Buy the audiobook
Amazon España
Amazon USA

LOGOWEB PRINCIPAL